Privacy policy

Privacy Policy

Effective Date: 03/29/2026

FoundNation ("FN," “we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how your information is collected, used, and shared when you visit or make a purchase from our website.

 

Information We Collect

When you visit our site, we automatically collect certain information about your device and behavior, including:

  • Web browser, IP address, time zone

  • Pages and products viewed

  • Referring websites or search terms

  • Interactions with the site

We collect this information using:

  • Cookies

  • Log files

  • Web beacons, tags, and pixels

When you make or attempt to make a purchase, we collect:

  • Name

  • Billing and shipping address

  • Payment information

  • Email address

  • Phone number

We refer to this as “Personal Information.”

 

How We Use Your Information

We use your Personal Information to:

  • Fulfill orders (payment processing, shipping, confirmations)

  • Communicate with you

  • Screen for fraud or risk

  • Improve our website and customer experience

  • Provide marketing and advertising (when aligned with your preferences)

 

Shopify Hosting & Platform Data Processing

Our store is hosted on Shopify Inc. (“Shopify”). Shopify provides the e-commerce platform that enables us to offer our products and services.

As a result, your personal information may be processed by Shopify, including information about your device, browsing activity, and transactions.

Shopify may use your data to:

  • Operate and improve its platform

  • Process payments and transactions

  • Analyze interactions across Shopify’s network, including interactions with other merchants

  • Provide personalized services and experiences

For more information, you can review Shopify’s Privacy Policy: https://www.shopify.com/legal/privacy

 

Sharing Your Personal Information

We share your information with trusted third parties to operate our business, including:

  • Shopify (our e-commerce platform)

  • Payment processors

  • Analytics providers

  • Marketing and advertising partners

These services may combine your data with information collected from other merchants and platforms.

Your information may be transferred to and processed in countries outside your state or country, including jurisdictions with different data protection laws.

We may also share your information to:

  • Comply with legal obligations

  • Respond to lawful requests

  • Protect our rights

 

Behavioral Advertising & Tracking

We use your Personal Information to deliver relevant advertisements and marketing communications.

This may include tracking technologies that observe your activity:

  • On our website

  • Across other websites

  • Across other Shopify-powered stores

To learn more about how targeted advertising works, visit:
http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work

You can opt out of targeted advertising here:

  • Facebook: https://www.facebook.com/settings/?tab=ads

  • Google: https://www.google.com/settings/ads/anonymous

  • Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

You can also opt out via: http://optout.aboutads.info/

 

Your Privacy Rights (U.S. State Laws)

If you are a resident of certain U.S. states (including California, Colorado, Virginia, Connecticut, and Utah), you have additional rights regarding your personal information.

Under these laws, certain uses of your data may be considered:

  • “Sharing”

  • “Targeted advertising”

You have the right to opt out of:

  • The sharing of your personal information

  • The use of your data for targeted advertising

How to Opt Out

You can exercise your rights here: https://foundnation.co/pages/data-sharing-opt-out

You may also enable a Global Privacy Control (GPC) signal in your browser, where supported.

We will not discriminate against you for exercising your rights.

 

Do Not Track Signals

Please note that we do not alter our data collection practices in response to “Do Not Track” browser signals, except where required by applicable law (such as GPC signals).

 

Data Retention

We retain your order information for our records unless and until you request deletion.

 

Changes to This Policy

We may update this Privacy Policy from time to time to reflect operational, legal, or regulatory changes.

 

Contact Us

For more information about our privacy practices or to make a request, please contact us at: info@foundnation.co

 

SMS & Messaging Terms

By providing your phone number, you agree to receive marketing and transactional messages from us.

You also agree to our Messaging Terms and Privacy Policy:
https://terms.pscr.pt/legal/shop/foundnation-clothing-co/terms_of_service
https://terms.pscr.pt/legal/shop/foundnation-clothing-co/privacy_policy